The Basics of How Off-Page SEO Works
Many people associate Off-Page SEO with link building, but it’s important to know the difference between them because they’re not the same. If you haven’t kept up with current search engine news and trends, you may wonder, what exactly is Off-Page SEO? For answers, keep reading this basic guide to how Off-Page SEO works and why it matters to your overall SEO strategy.
What is Off-Page SEO?
Off-page SEO is optimizing a website for Google search with techniques not on the website itself. This includes link building, social media signals, and brand mentions. Off-page SEO helps Google understand your website and how it should rank in the search results. Off-page SEO aims to improve your website’s visibility and organic traffic. Therefore, link building is one of the most important aspects of off-page SEO. You can increase your website’s authority and organic traffic by creating high-quality content and building links to it. Make sure that when you’re doing outreach or requesting a link from another site, they have something relevant to offer your audience.
Why does it matter?
It’s no secret that ranking higher in search engine results pages (SERPs) can mean more website visitors and, ultimately, more customers or clients. However, do you make that happen? One important way is through off-page SEO. Optimizing your website’s off-page SEO can improve your chances of ranking higher in SERPs. That means getting the links and mentions you need to rank for the keywords you want. For example, if you want to rank for the best Seattle coffee, you’ll need many links from other websites about where to find Seattle’s best coffee.
Understanding Google Ranking Factors Help your site
Off-page SEO is the process of optimizing a website for Google search to earn higher web traffic levels and improve the site’s position in SERPs. Therefore, the main focus of off-page SEO is link building or earning links from other websites.
Google uses over 200 ranking factors to determine where a webpage should rank in its search results. However, they have not revealed all of these factors publicly. We can infer that off-page SEO plays a significant role in Google’s ranking algorithm based on what we know. More specifically, it’s been found that backlinks (or inbound links) are one of the most important ranking factors for increasing your site’s rankings. That’s because backlinks tell Google, however, reputable your content is by showing them how many other people on the internet trust you.
The Best Off-Page Activities for
Businesses to Get Results Quickly
Make sure your Website is High Quality and Informative.
Get Active on Social Media Platforms
Get Involved in Online Communities related to your Industry.
Create Helpful and Shareable Content
Make sure your Website is Mobile-Friendly.
Optimize your Website for Local Search
