Attract More Customers with Social Media Marketing
Social media marketing (SMM) can be great if you use it right, but it can also be one of the most expensive mistakes you ever make if you handle it wrong. If you want to learn how to attract more customers with social media marketing, keep reading and discover ways SMM can help your business and use each technique to its fullest potential.
Create Engaging Posts
Great social media posts are the ones that tell a story, evoke emotion, and are relevant to your brand. You want your posts to be engaging so that people will want to like, comment, and share them. The more you post on social media, the more you can build your following. The frequency of posting is important, too – don’t post too often or not often enough!
It’s also important to remember how much time you take to create each post. Your followers won’t enjoy seeing only one or two posts a week if they know you’re capable of creating more content than that. On the other hand, different platforms have different expectations for what types of content are best for them. Therefore, a good strategy would be to post different types of content on different days.
Promote Your Business
You’re missing out on a huge opportunity if you’re not using social media to promote your business. With over 2 billion active users on social media, there’s a vast audience to reach. And best of all, social media marketing is relatively inexpensive.
Here are tips for promoting your business on social media:
- Create a social media strategy.
- Use images and videos.
- Use hashtags.
- Engage with your audience.
- Run ads.
- Analyze your results.
- Stay consistent
Respond to the Audience on All Social Networks
You need to be on social media, no matter your business, big or small. Why? Because that’s where your customers are. And if you’re not interacting with them on social media, you’re missing out on a huge opportunity to attract more customers. So how do you know which social networks to focus on? First, it depends on the type of company and product/service. For example, if you’re in fashion or food service, it would make sense for your primary focus to be Instagram and Facebook, respectively. However, even if your business is not in these fields, there is still plenty of room for other networks like LinkedIn (business networking) and Pinterest (e-commerce).
Managing your Time Online
Time management is key when it comes to social media marketing. It would help if you were strategic about when and how often you post. A good rule of thumb is to post once but no more than three times daily. If you’re starting, try posting three times a week and see how that goes. Make sure your posts are varied; don’t have all your posts revolve around one topic. Include photos, videos, links, quotes, or contests to keep people interested in what you have to say.
